AUSTRALIA'S trade and tourism agencies are making a renewed push to boost the number of Japanese visiting the country to study English or vocational courses and for work experience.
The number of Japanese visitors to Australia has dwindled in recent years and the country has fallen behind India, China and South Korea as a source of foreign students.
Austrade's Tokyo office and Tourism Australia have begun a campaign to capitalise on the failure of Japan's universities and corporations to produce globally savvy staff capable of competing in the international economy.
The Step Up in Australia campaign is designed to get Japanese university students to undertake some study here and young graduates to pursue further study and internships.
The head of Tourism Australia in Japan, Kaz Hori, said the program allowed Australia to present the full range of study abroad options to lure Japanese students.
"Australia is the pre-eminent destination for school excursions from Japan and attracts a large number of short-term language students each year," he said. "What this initiative outlines is the next step in the career development of young Japanese, providing them with a step-up opportunity to compete in a globalised world."
Today's generation of young Japanese is more reluctant to travel and work overseas than their parents' generation, resulting in more insular and less sophisticated employees.
And the university sector in Japan is under fire for failing to produce graduates with the ability to speak English at high enough level to compete with their counterparts from rising Asian powers such as China, South Korea and India.
A recent report from Austrade on developing Japan's human capital found the country faced a critical skills deficiency. As Japanese companies are increasingly looking to bolster their presence overseas, there is a widespread realisation that Japan lacks globally literate people capable of negotiating the challenges of international business.
The Japanese government is aware of these faults and is working on reforms, while a growing number of university campuses are offering courses delivered in English amid efforts to make universities more multicultural.
Japan also wants to increase the number of foreign students in the country from the present level of 100,000 to 300,000.
But, meantime, the federal government believes there is an opportunity for Australia, which is in almost the same time zone as Japan, to help bridge this gap.
Austrade has begun approaching Japanese corporations to explain the merits of sending employees to Australia to further their skills in English, or do short courses in global or Asian business studies.
The best performing Japanese companies are increasingly shifting their focus to the rest of Asia as the domestic market shrinks amid ongoing economic stagnation.
The Japanese branch of KFC is the only example so far of how the scheme may work. The company sends employees to Adelaide to study English, then brings them to Sydney to meet the Australian management of the chain and for work experience.
To launch the campaign, the Australian government offered two scholarships - one for a university student and one for an employee - to do a Step Up program at the University of NSW.
http://www.theaustralian.com.au/higher-education/push-to-attract-japanese-students-here/story-e6frgcjx-1226079461717
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